Hi Reader,
According to all standard business advice, I'm making two terrible decisions:
- Launching my most accessible program first.
- Breaking the first rule of marketing: making a program that's good for everyone.
(Good for everyone doesn't mean right for everyone. More on that in a minute.)
It's called the Healthy Foundations Collective. It's a year-round health coaching community for doing the things you already know you need to do, but don't. Or do… sometimes. Know anyone like that? Me neither. But if you do, send them my way. This program is for them.
Here's how it works. Four times a year, we gather for an online coaching retreat: four calls over one week where we take stock, learn what's next, and plan how to apply it to our own lives. Between retreats, there are two support calls per month, and everyone is connected through a private, HIPAA-compliant social thread. All of it is designed to root you in your way forward. Not mine, not your yoga influencer's, and not the one outlined in that Men's Health article.
A big part of why I fight to remain an independent practitioner is that I get to build my practice on my values, not on what's most profitable. So, about those two terrible decisions.
1. Accessibility. If you know me, you know I'm passionate about access to good health care. Functional medicine insights offer the most effective prevention strategies we have, and it's usually priced out of reach. The Collective is $450 for the whole year, or six payments of $75.
2. Good for everyone. Okay, edit: good for anyone who wants to take better care of themselves than they have been. I'm here for the folks who want their health habits to become a way of life, not another good streak followed by a shame spiral. What brings you to me matters less than you'd think. Someone managing blood sugar, someone watching their heart numbers, and someone living with IBS all need to work on the same core habits. We think we shouldn't need support with the basics, but these habits are only simple in name. In practice, they're complex. (If you know, you know.)
My goal is to make building a healthful lifestyle an enjoyable process of personal development. No guilt, no shame, no cleanses, no month-long challenges. Just learning to live with the practices we know lead to our best lives.
The Collective opens in January. Founding members lock in their rate, so it won't go up on them later. If you'd like a private clinical layer on top (annual bloodwork, one-on-one strategy sessions and prescriber support), there's a Collective + Care option too.
Before you go: What's one health habit you know you need but keep not doing? Hit reply and tell me. I read every response.
Here's to the next turn,
Vanden-Pilar